The UAE's travel and tourism industry is gearing up for another bumper year, industry experts say, due to growing demand from tourists for longer stays and more immersive experiences - all of which the UAE is well positioned to provide.
The UAE is also well positioned to achieve its strategic goal of reaching 2031 to host 40 million hotel guests, driven by investment in the hospitality sector and the opening of several new hotels and attractions, experts said.
"Many travelers are now opting for longer seven to ten day vacations. Inbound tourists are also staying longer in the UAE." Raheesh Babu, COO of online travel agency Musafir.com, said, "In addition, travelers book their summer vacations months in advance. The frequency of travel has also increased significantly, with travelers opting for multiple trips per year. This applies to both inbound and outbound travel."
In the hospitality sector, at least 14 new hotels are expected to open this year, ranging from Jumeirah Marsa Al Arab to Five Luxe.Hotel rates in Dubai are expected to rise by 10 percent, according to the American Express Global Business Travel (Amex GBT) Hotel Monitor 2024.
Dubai is at the forefront of the regional hotel market and has a strong outlook for 2024. Danielle Curtis, Exhibitions Director at Arabian Travel Market (ATM), said that as of this month, the city's supply of hotel rooms has surpassed that of major capitals such as London, New York City and Bangkok, with more than 150,000 hotel rooms
The optimism among hospitality leaders comes ahead of the 30th ATM, scheduled to begin on Monday, May 6th. More than 41,000 visitors are expected to attend this year.
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