NEWYORK AND DUBAI - Emirates Airlines and the National Basketball Association (NBA) have unveiled a transformative multi-year marketing partnership, heralding a new era of collaboration between two global giants. With Emirates Airlines being designated as the NBA's official global airline partner, the partnership is set to redefine the landscape of sports and aviation on a global scale.
"We are proud to establish a global marketing partnership with the National Basketball Association to become its Official Global Airline Partner," declared His Highness Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and Chief Executive. "This collaboration will also see Emirates become the league’s first referee jersey patch partner and the inaugural title partner of the NBA Cup. With basketball’s popularity around the world, we are excited to work with one of the most globally recognized and prestigious professional leagues.
The NBA is a valuable addition to our sponsorship portfolio as it allows us to connect with a vast global fanbase, including in the U.S., where the game is an integral part of the country’s sport culture."
This groundbreaking partnership transcends conventional sponsorship arrangements, incorporating strategic initiatives aimed at enhancing fan experiences and driving engagement across diverse markets. Leveraging Emirates Airlines' expansive marketing platform and the NBA's unparalleled global reach, the collaboration promises to deliver unparalleled value to fans and stakeholders alike.
Furthermore, Emirates Airlines' extensive network in the United States accentuates its commitment to connecting fans with their favorite NBA teams and events. With services to 12 U.S. gateways, including Boston Logan International Airport (BOS), New York’s John F. Kennedy International Airport (JFK), Los Angeles International Airport (LAX), and many more, Emirates Airlines provides seamless access for fans across the country.
In addition to offering unparalleled connectivity, Emirates Airlines will also provide basketball enthusiasts with exclusive access to a wide range of official NBA merchandise, including basketballs, sportswear, and vintage collectibles. Co-branded collaborations are slated to follow later this year, adding another dimension to the fan experience. The merchandise will be available for purchase at the official Emirates Store at Emirates’ Headquarters in Dubai and online at www.emirates.store, with worldwide delivery options. Additionally, Emirates Skywards members will have the opportunity to redeem Miles to purchase items from this exciting range.
In conclusion, the partnership between Emirates Airlines and the NBA represents a landmark moment in the convergence of sports and aviation. With shared values of innovation, integrity, and inclusivity, both organizations are poised to create lasting impact and deliver unparalleled experiences to fans around the world. As they embark on this journey together, the sky is truly the limit for what they can achieve.
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